Thursday, October 06, 2005

sneak peak

So it looks like I've become a once-a-week blogger. It's not because the novelty has worn off for me (although I did wonder if that would happen), but because Habitat trumps blogging right now and I don't have enough brain power left at 1am to pull together a coherent thought.

This has been a fun week for John and I because we've started receiving shipments of product. It's so exciting to open up the boxes of shoes, belts and T-shirts (so far) that will soon be lining the shelves at Habitat (and hopefully flying off of the shelves!). Thankfully, we received some shoes in time for the October First Friday tomorrow night (I wrote about First Fridays here if you're curious about what they are), so we'll have members of the Habitat Street Team modeling shoes at the store for people to get a sneak peak before our opening in November. Plus, many of our friends have volunteered to pass out handbills to get the word out and encourage people to sign-up on our mailing list. We've heard estimates that 3,000-4,000 people visit the Crossroads on First Fridays, so our goal is to get 500 people signed up on the mailing list tomorrow night! It's a lofty goal (12-17% of the potential crowd), but what's the point of setting a goal that is easy to reach?

For those of you who won't be able to come tomorrow night, here's a sneak peak for you of some of the shoes the Street Team will be modeling (please forgive the unappealing background of my kitchen counter...I didn't have time to give a lot of thought to layout). All of these are from P.F. Flyers -- the most casual brand we will be carrying. They've been around for many, many years and have recently come back to the forefront in the marketplace with their updated styles of shoes they've been selling for a long time.

The Grounder Lo in distressed brown leather and light blue leather:
The Number 5 in cream leather and tan suede:
The Center Hi in black canvas and navy leather:
Center Hi Limited Edition in eggplant(?) and hot pink, complete with art:

P.F. Flyers sent us all these shoes for free for promotional use for First Friday, which John and I thought was pretty cool (and we think the Street Team members will too). I'll take pictures of the other shoes that will be modeled tomorrow night, so there's more sneak peaks to come.


hannah said...

i cant wait!!!! i am so excited, i am hoping to get a chance to stop by tomorrow night and check it out. oh man...seriously, i cant wait! i bet you bust right through your goal!

ke said...

i heard first fridays was awesome. we are so sad we weren't there. congratulations!

Stephanie said...

those shoes are the cutest! Sounds like you have been so busy, but how exciting to finally get some publicity out and merchandise on the floor.

beth said...

sad to have missed the event but collette wanted to hang out w/ me and you can't turn her down. so glad to hear how well everything went.

Laura said...

Ooooh, I love those high tops with art!!!

Dewds SC Manager said...

P-F'ing Flyers?!?!?

now I know why I have been holding out on getting a new pair of shoes until Habitat opens!